Agile Project Management
Agile Project Management and its Benefits to the Marketing World
No firm will perform at its best without a marketing plan in place. Advertising resources and methods must match up with goals and target consumers. Tracking mechanisms should be in place to report on successes and potential areas of development. Research, experimentation and observation are needed to guide brand management, pricing, consumer communication and the development of new products. Agile project management for marketing helps by bringing these tasks into one software program for comprehensive reporting and sharing of results.
## Avoid Fractured Thinking
With traditional role divisions, business functions can become unnecessarily split. Engineers begin to work on a project and desire to see it through even as the advertising chief realizes efforts in that direction. This then will have less appeal to the target audience than first suspected.
The discipline of market management was designed to bring together disparate pieces of business into a whole unit. The primary benefit of agile project management for marketing is the sharing of real-time information between teams and departments.
## How Does Project Management Software Help?
For the expert working on a task, it is easy and sometimes preferable to tune everything else out. Of course, this is counterproductive over the long term. Project management software benefits the entire company by letting each department and team check up on the progress of others via user-defined portals. Status updates are displayed as they are posted, and users have a place to discuss their projects and the effects of those projects on their own.
With advances in IT, teams are often not located in close physical proximity. The e-Commerce team might consist of individuals working from home, and an engineering team working on a new product might be split between two R&D locations. The web-based management portal allows teams to log in, receive tasks, report progress, and discuss challenges and solutions from any location with web access. Senior managers and executives have the ability to view project costs, estimated costs, and time to complete as well as reallocate resources quickly.
